Archive for September, 2008

Chapter 10—Basics of Social Media Content

Monday, September 15th, 2008

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

Clutter Control Freak

EthicsCrisis.com

Umair Haque wrote:

a spokesman told MediaPost

community website

April, 2008 interview in Popular Mechanics

Search Engine Watch

Dosh Dosh

The Gobbledygook Manifesto

NextStage Evolution

Robert Scoble

Steve Rubel

San Francisco history

green computing

Coca-Cola’s first blog

Annansi Chronicles

Chapter 11—Picking Your Spots

Sunday, September 14th, 2008

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

employee blogs

Channel 9.

its blog

blog to convey frequent commentary and advice on both topics

TechCrunch,

Woot.com

danah boyd,

“Mainframe: Art of the Sale”

he told IBM Systems magazine

This and other stunt videos

Chapter 12—Telling Stories with Words and Images

Saturday, September 13th, 2008

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
Harnessing the Power of New Media Platforms

Association of National Advertisers

BtoB magazine

O’Reilly Media

ad:tech

Audacity

Skype

Gizmo

MX Skype Recorder

Pamela

Numa Numa dance

became the most-watched YouTube advertisement of 2007,

Whopper Freakout

Viral Marketing Blog.

StillFree

Evolution viral video

Chapter 13—Engagement through Interaction

Friday, September 12th, 2008

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

Rocky Mountaineer Guest Lounge

Procter & Gamble used a contest

Become Virtually Famous

1-800-FLOWERS video contest

The New York Times

complained that it promoted irresponsible drinking

generated a six-figure income

it had a half million daily users by January, 2008

Beacon Street Girls

Consumer demand is certainly there.

Grand Central Communications

invites customer reviews

Green Mountain Coffee Roasters

LL Bean

Eepybird.com

Fark.com

an article in MediaPost

Chapter 14—Promote Thyself

Thursday, September 11th, 2008

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

quoted in USA Today, Nov., 2007

MediaPost

eMarketer

iMediaConnection

MarketingSherpa

Word of Mouth Marketing Association

Boo

FoodCritics

MediaBlather,

Social Media Index

attempted to create an aggregate index

Zoominfo

Spock

LinkedIn

isted more than 250 of the best online marketing blog entries of the year

techpedia

Sphinn

Reddit

StumbleUpon

Ma.gnolia

posted a controversial guest commentary

photoprofessional

photofinishing.com/blog

digg

del.icio.us

StumbleUpon

The New Influencers here
Sally Falkow

diigo

clipclip

furl

Digg

sphinn

reddit

SocialSubmit

an article in iMediaConnection.

expects U.S. companies to spend about $40 million on widgets in 2008

awareness of widgets jumped from 5 percent to nearly 40 percent in one year

Comscore counted nearly 148 million unique views

Yahoo Widgets

Widgetbox

Clearspring

Slide

AppsSavvy

MuseStorm

iLike

RockYou

ThinkDesktop

Weatherbug

Southwest Airlines’ Ding!

which attributed $150 million in ticket sales

Ford used widgets

widget with rotating questions and answers about dating.

Scott Common Sense Community Calendar

Shift Commuinications

social media press release

released a template for what it called version 3 of the social media press release

a new version of its template

AskPatty

WomenCorp

Mommytalk

Fabulously40

CoolMomPicks

DivineCaroline

Skirt

Squidoo

Jaiku

Second Life

Chapter 15—Measuring Results & Chapter 16—Celebrating Change

Monday, September 8th, 2008

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

A McKinsey study

51 percent felt only “somewhat confident” or “not confident at all”

turned up some startling information

first measurement blog

Summit on Measurement

Air Hybrid Blog

an early 2008 post on his blog.

Alexa

Compete

Omniture

WebTrends

CoreMetrics

Google Analytics

StatCounter

Hitwise Intelligence

Occam’s Razor

Captain Blackbeaks Blog

FutureNow

suggests that each of the following types of blogs favor different metrics:

The Ultimate Question

User Engagement Index

The Cathedral and the Bazaar