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Chapter 15—Measuring Results & Chapter 16—Celebrating Change

September 8th, 2008 by admin

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

A McKinsey study

51 percent felt only “somewhat confident” or “not confident at all”

turned up some startling information

first measurement blog

Summit on Measurement

Air Hybrid Blog

an early 2008 post on his blog.

Alexa

Compete

Omniture

WebTrends

CoreMetrics

Google Analytics

StatCounter

Hitwise Intelligence

Occam’s Razor

Captain Blackbeaks Blog

FutureNow

suggests that each of the following types of blogs favor different metrics:

The Ultimate Question

User Engagement Index

The Cathedral and the Bazaar

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