Chapter 5—Corporate Soapboxes
These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
The Authentic Enterprise: Relationships, Values And The Evolution Of Corporate Communications
used French blog aggregator BlogBang.com
March, 2007 survey by Arbitron and Edison Media Research
the U.S. podcast audience grew 285 percent in 2007
72 percent of podcast listeners are over 25
Lyric Opera of Chicago uses podcasts
Mayo Clinic has a collection of programs
city of Louisville, Ky. posts a monthly program
uses podcasts to promote its wine industry
showcase customers and executive perspectives
the 2007 Lotusphere conference
Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business
Blogging for Business: Everything You Need to Know and Why You Should Care.
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
A Shel of my Former Self
What No One Ever Tells You About Blogging and Podcasting
Podcast Solutions: The Complete Guide to Podcasting.
Dan Bricklin’s Podcasting Setup
