Chapter 9—Learning from Conversations

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

The Guild

Networked Insights

top-performing companies were nearly seven times as likely as poor performers to use social media monitoring tools

Inside Research

Wall Street Journal account

Communispace

has assembled an impressive list of these providers.

Do You Shades EQ?

Walt Disney World Moms Panel

Tremor

Capessa

Google Groups

Yahoo Groups

Ning

Crowdvine

CommonGate

SegwayChat

TivoCommunity

We approached customers as peers, not as acquisition targets, which helped win their trust

Capessa

Sheraton Vacation Ideas

Sparta Social Networks

In a 2007 white paper

BeingGirl.com

only about a quarter of U.S. online adults are what the firm calls “creators” or “critics;”

has observed this in wiki environments

Facebook Fridays.

he wrote on his blog

IdeaStorm

Threadless

according to a profile in Business 2.0

Hugg.com

InHabitat.com,