Introduction & Chapter 1
These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
Wikipedia’s surprisingly brief definition:
fear of loss of control” was cited by nearly 47 percent of the 260 marketers surveyed
he posted the recording on his blog.
man who was arrested for using $2 bills in a Baltimore Best Buy store
exploding into flame at a Japanese conference
refused to waive a $300 equipment return fee
22 Confessions Of A Former Dell Sales Manager,
Yelp.
which may cost $200,000 to $600,000 for one 30-second ad
Word of Mouth Marketing Association
consumer confidence in nearly all media fell from the year before
Internet ad spending will surpass newspaper advertising
Tiffany’s decision to forgive a customer’s $255 charge
two-thirds planned to increase spending on social media during 2008
Pew Internet & American Life project
http://www.ssmmbook.com/Research
Americans now spend as much time online as they do watching TV
it commands less than 8 percent of their online marketing spending
survey of 444 business marketers conducted by online marketer com.motion
31 percent of b-to-b marketers were allocating at least a fifth of their media budgets to new media
writes about the complexities of his job
January 21st, 2009 at 10:25 am
I do not find on line footnotes for any chapter of your book, secrets of social media marketing, except for chapter 1. When will the other footnotes be available? Thanks for your reply.
January 26th, 2009 at 3:14 pm
I’m also lookinig for the online footnotes for the rest of the chapters. Thanks.