Comments on: Reviews http://ssmmbook.com/2008/10/reviews/ A New Book by Paul Gillin Fri, 31 Jul 2009 00:57:18 +0000 http://wordpress.org/?v=2.9 hourly 1 By: admin http://ssmmbook.com/2008/10/reviews/comment-page-1/#comment-415 admin Fri, 31 Jul 2009 00:57:18 +0000 http://ssmmbook.com/?p=81#comment-415 Thanks for pointing that out. Please see http://ssmmbook.com/research/ for the information you're looking for. My mistake! Thanks for pointing that out. Please see http://ssmmbook.com/research/ for the information you’re looking for. My mistake!

]]> By: Dave Knowles http://ssmmbook.com/2008/10/reviews/comment-page-1/#comment-414 Dave Knowles Sat, 25 Jul 2009 14:04:18 +0000 http://ssmmbook.com/?p=81#comment-414 Your book mentioned that you can get up-to-date research on online statistics and social media usage at ssmmbook.com/research but that page does not appear to exist....can you help point me in the right direction? Thanks. Your book mentioned that you can get up-to-date research on online statistics and social media usage at ssmmbook.com/research but that page does not appear to exist….can you help point me in the right direction? Thanks.

]]> By: Bob Gaudreau http://ssmmbook.com/2008/10/reviews/comment-page-1/#comment-256 Bob Gaudreau Tue, 02 Jun 2009 15:28:37 +0000 http://ssmmbook.com/?p=81#comment-256 Paul: I've heard a lot about you recently and fast pacing myself through e-learning re: Social Networking. It has already improved our global business growth and brought interest to recent launches on new services including VIRTUAL GOLF TOURNAMENTS! It just so happens that I too am an avid RED SOX fan, although now partial to my RAYS here in Tampa. I lived in New Beford, Mass most of my pre-45 years, had the pleasure of being a staff baseball instructor for Ted Williams Baseball camp in Lakeville and playing in Fenway twice for the Record American High School All Stars. I'll be in New Bedford to visit with family from July 25-30 and would love to spend some time with you....we are attempting to purchase scalper tickets to a Red Sox game while there with the Orioles! I am firmly positioned here in Tampa as a Golf Consultant, both as a Tournament Manager and owner of a growing niche business model that is growing world wide and interested in advancing my skills and knowledge on SM! I write for several publications and very interested in partnership collaboratives! If you care to send me a copy of your book so that I can review it, my plan is to invite you to come down to Tampa for a SPORTS SM Summitt to speak and push your book along with others whom I will be inviting! I have connections with local college and High School AD's as well as the local Professional Sports teams. Let me know your thoughts! Sincerely, Bob Gaudreau-CEO Media Golf Productions, Inc DBA: Portable Golf Solutions Paul:

I’ve heard a lot about you recently and fast pacing myself through e-learning re: Social Networking. It has already improved our global business growth and brought interest to recent launches on new services including VIRTUAL GOLF TOURNAMENTS!

It just so happens that I too am an avid RED SOX fan, although now partial to my RAYS here in Tampa. I lived in New Beford, Mass most of my pre-45 years, had the pleasure of being a staff baseball instructor for Ted Williams Baseball camp in Lakeville and playing in Fenway twice for the Record American High School All Stars.

I’ll be in New Bedford to visit with family from July 25-30 and would love to spend some time with you….we are attempting to purchase scalper tickets to a Red Sox game while there with the Orioles! I am firmly positioned here in Tampa as a Golf Consultant, both as a Tournament Manager and owner of a growing niche business model that is growing world wide and interested in advancing my skills and knowledge on SM! I write for several publications and very interested in partnership collaboratives!

If you care to send me a copy of your book so that I can review it, my plan is to invite you to come down to Tampa for a SPORTS SM Summitt to speak and push your book along with others whom I will be inviting! I have connections with local college and High School AD’s as well as the local Professional Sports teams.

Let me know your thoughts!

Sincerely,
Bob Gaudreau-CEO
Media Golf Productions, Inc
DBA: Portable Golf Solutions

]]> By: David H. Deans http://ssmmbook.com/2008/10/reviews/comment-page-1/#comment-84 David H. Deans Sat, 04 Apr 2009 12:30:43 +0000 http://ssmmbook.com/?p=81#comment-84 Paul, thanks again for the review copy. Your insights made me reflect on the broader implications of your findings. My commentary is here on my blog. http://dhdeans.blogspot.com/2009/03/legacy-marketing-doesnt-work-now-what.html Cheers, David Paul, thanks again for the review copy. Your insights made me reflect on the broader implications of your findings. My commentary is here on my blog.

http://dhdeans.blogspot.com/2009/03/legacy-marketing-doesnt-work-now-what.html

Cheers, David

]]> By: Kristin Keene http://ssmmbook.com/2008/10/reviews/comment-page-1/#comment-61 Kristin Keene Wed, 01 Apr 2009 19:51:26 +0000 http://ssmmbook.com/?p=81#comment-61 Too often, those of us on technology marketing teams fall into the trap of spending far too much time focusing on our own social media tools, technologies and strategies – and not enough time on the bigger picture of the dramatic implications of the social media advances happening all around us. I’ve found Paul Gillin’s “Secret’s of Social Media Marketing” to be a much-needed ‘heads up’, a step-by-step common sense blueprint for anyone who’s moving, at whatever speed, into this vast, powerful communication phenomenon. Paul’s style is relaxed and conversational as he draws the reader in, page after page, with often humorous anecdotes of the successes and failures of companies as they implement social marketing strategies – all ending with a what to do – and more importantly what not to do – moral to the story. Not only are the social media giants like FaceBook, YouTube and Digg are a part of his conversation but equal billing is given to the niche players like StumbleUpon, Reddit and Squidoo. My advice? Grab a copy, and one for a colleague. You might even be surprised by a mention of a project that you’re involved in – as I was! Too often, those of us on technology marketing teams fall into the trap of spending far too much time focusing on our own social media tools, technologies and strategies – and not enough time on the bigger picture of the dramatic implications of the social media advances happening all around us. I’ve found Paul Gillin’s “Secret’s of Social Media Marketing” to be a much-needed ‘heads up’, a step-by-step common sense blueprint for anyone who’s moving, at whatever speed, into this vast, powerful communication phenomenon. Paul’s style is relaxed and conversational as he draws the reader in, page after page, with often humorous anecdotes of the successes and failures of companies as they implement social marketing strategies – all ending with a what to do – and more importantly what not to do – moral to the story. Not only are the social media giants like FaceBook, YouTube and Digg are a part of his conversation but equal billing is given to the niche players like StumbleUpon, Reddit and Squidoo.
My advice? Grab a copy, and one for a colleague. You might even be surprised by a mention of a project that you’re involved in – as I was!

]]> By: Jo Ilfeld http://ssmmbook.com/2008/10/reviews/comment-page-1/#comment-42 Jo Ilfeld Wed, 25 Feb 2009 20:35:40 +0000 http://ssmmbook.com/?p=81#comment-42 I loved the book!! For a newbie to social marketing it seemed like just the right introduction with helpful hints. I loved all the stories as well as all the types of social marketing descriptions and benefits that he gave. I'm just wondering why @paulgillin isn't active in Twitter! I loved the book!! For a newbie to social marketing it seemed like just the right introduction with helpful hints. I loved all the stories as well as all the types of social marketing descriptions and benefits that he gave.

I’m just wondering why @paulgillin isn’t active in Twitter!

]]> By: Pat Bitton http://ssmmbook.com/2008/10/reviews/comment-page-1/#comment-16 Pat Bitton Tue, 10 Feb 2009 02:36:20 +0000 http://ssmmbook.com/?p=81#comment-16 A quick note to say I've just finished reading SSMM and have so many things I want my clients to implement (and to implement in my own social network for all things consumer cybersecurity, http://www.theinternetprotectors.com) that I have no idea where the time's going to come from to do it all! Thanks for a great book, and I've recommended it to many people as the first SMM book I've read that really helps to understand what's valuable (and what's not) for different businesses. A quick note to say I’ve just finished reading SSMM and have so many things I want my clients to implement (and to implement in my own social network for all things consumer cybersecurity, http://www.theinternetprotectors.com) that I have no idea where the time’s going to come from to do it all! Thanks for a great book, and I’ve recommended it to many people as the first SMM book I’ve read that really helps to understand what’s valuable (and what’s not) for different businesses.

]]> By: PHSocialMedia http://ssmmbook.com/2008/10/reviews/comment-page-1/#comment-13 PHSocialMedia Fri, 06 Feb 2009 19:41:05 +0000 http://ssmmbook.com/?p=81#comment-13 This book is amazing! A must have for every marketer who want to use social media. Will there be an audio version of the book? Thanks! This book is amazing! A must have for every marketer who want to use social media. Will there be an audio version of the book?

Thanks!

]]> By: Juan http://ssmmbook.com/2008/10/reviews/comment-page-1/#comment-11 Juan Thu, 05 Feb 2009 22:09:45 +0000 http://ssmmbook.com/?p=81#comment-11 Amazing! Amazing!

]]> By: Robin Stavisky http://ssmmbook.com/2008/10/reviews/comment-page-1/#comment-10 Robin Stavisky Thu, 05 Feb 2009 17:52:14 +0000 http://ssmmbook.com/?p=81#comment-10 There are many excellent books on the subject of Web 2.0 and its business applications. I highlight several on the blog for my Stanford Continuing Studies class. But I am always on the look out for a single book which may be of practical, hands-on use. I think I have finally found it in Secrets of Social Media Marketing by Paul Gillin. It is excellent, and I highly recommend it. There are many excellent books on the subject of Web 2.0 and its business applications. I highlight several on the blog for my Stanford Continuing Studies class. But I am always on the look out for a single book which may be of practical, hands-on use. I think I have finally found it in Secrets of Social Media Marketing by Paul Gillin. It is excellent, and I highly recommend it.

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