These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

The Guild

Networked Insights

top-performing companies were nearly seven times as likely as poor performers to use social media monitoring tools

Inside Research

Wall Street Journal account

Communispace

has assembled an impressive list of these providers.

Do You Shades EQ?

Walt Disney World Moms Panel

Tremor

Capessa

Google Groups

Yahoo Groups

Ning

Crowdvine

CommonGate

SegwayChat

TivoCommunity

We approached customers as peers, not as acquisition targets, which helped win their trust

Capessa

Sheraton Vacation Ideas

Sparta Social Networks

In a 2007 white paper

BeingGirl.com

only about a quarter of U.S. online adults are what the firm calls “creators” or “critics;”

has observed this in wiki environments

Facebook Fridays.

he wrote on his blog

IdeaStorm

Threadless

according to a profile in Business 2.0

Hugg.com

InHabitat.com,

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

Gather

BusinessWeek

Jigsaw

Meetup

Photobucket

Propeller

Reddit

Sermo

Squidoo

StumbleUpon

ThisNext

Utterz

VisiblePath

Yelp

Yahoo Local

Plazes

CitySearch

Zillow

gave reason for doubt

Team Reba

Judy’s Book

Zillow

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

more than half of all visitors were 35 or older

JUXT Interactive

Xanga

Bebo

Orkut

Plaxo

Xing

iHipo

Visible Path

Revver

Blip

Stickam

Joost

PhotoBucket

Shutterfly

Smugmug

Snapfish

A list of popular sites is here

Do More For Pets

HP Resolutionaries

General Motors blogs

Twitter

Twittervision

Twitterverse

Utterz

Seesmic

Qik

ndependent sources

Qik.com

Seesmic

Tweetburner.com

Diigo,

Yahoo Buzz

made it to page 2 of Digg’s Entertainment section

the story got more than 1,400 diggs

Propeller

Sphinn

this comprehensive guide

praising Second Life’s utility as a b-to-b marketing instrument

scathing article in Wired magazine

More than 50 other virtual worlds have sprouted up around the Internet

There

A late 2007 study

Alexa.com

SEOmoz

told attendees at the 2007 Search Engine Strategies conference

he wrote on ClickZ

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

in an interview on IT Conversations

Flickr

Bacon Group

Starbucks group

Mini Cooper group

Nikon Stunning Gallery

Knowledge @ Wharton

In cutting its 2008 social network ad spending projections

said that few or none of the ads they see on those networks match their interests

January, 2008 article

Social Network Sites: Definition, History, and Scholarship

Wesabe

ThisNext

CarePages

Wellsphere

Patientslikem

RevolutionHealth

iMedix

Elder Wisdom Circle

Grandparents

TeeBeeDee

Multiply

Cafemom

MothersGroups

MomJunction

MothersClick

LiveVideo

DailyMotion

Digg

del.icio.us

Sphinn

Reddit

Propeller

Shoutwire

Yelp

Going

StumbleUpon

Matchmine

Scouta

Criticker

Loveth.at

Stylehive

Kaboodle

CrowdStorm

iCrossing study titled “How America Searches: Online Retail

TripAdvisor

Zillow

Only Human

Match

LinkedIn

YouTube

Flickr

Second Life

Gaia

There

Everquest

World of Warcraft

Twitter

Jaiku

Utterz

Pownce

Seesmic

Orkut

Cyworld

Hi5

Mixi

Lunarstorm

Grono

QQ

ReGeneration.org

a spokesman told the Telegraph newspaper.

HouseValues, Inc

Lala

Pandora

Bebo

2007 interview on the National Public Ratio’s TechNation

Truemors

mySQL

Ruby on Rails

Going

Plaxo

iContact

the Twitter feed on RobbyGordon.com

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

The Authentic Enterprise: Relationships, Values And The Evolution Of Corporate Communications

Nuts about Southwest

Jonathan Schwartz

Bob Parsons

Naomi Simpson

Bill Marriott

PriceWaterhouseCoopers UK

Hewlett-Packard

Oracle Corp.

Edelman.

Nuts about Southwest

Google blog

Chrysler blog

Benetton Talk

A Thousand Words

Sapp told BtoB Magazine

PriceWaterhouseCoopers

Microsoft

Sun

HP

Road Warrior Tips

Clutter Control Freak

AlliConnect

Brew Blog

has sparked some controversy

Corporate Responsibility Blog

ShopFloor.org

General Motors

Benetton

Chrysler

ChryslerLaborTalks07

BlogHer

Everything is Miscellaneous

BlogAds

Foobooz.com

TheLobby

Conventions.net

Convention Insider

its MySpace page

used French blog aggregator BlogBang.com

Izea

ReviewMe.com

March, 2007 survey by Arbitron and Edison Media Research

the U.S. podcast audience grew 285 percent in 2007

72 percent of podcast listeners are over 25

Podnova

Podcast Alley

General Motors

Purina

Hewlett-Packard

IBM

Kodak

Wells Fargo

Lyric Opera of Chicago uses podcasts

Mayo Clinic has a collection of programs

Wells Fargo Advantage Funds

city of Louisville, Ky. posts a monthly program

uses podcasts to promote its wine industry

news for investors

showcase customers and executive perspectives

the 2007 Lotusphere conference

Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business

Blogging for Business: Everything You Need to Know and Why You Should Care.

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
A Shel of my Former Self

AndyBeard

AttentionMax

Bloggers Blog

Business Blog Consulting

Dosh Dosh

GigaOm

Joho the Blog

Marketing Profs Daily Fix

Mashable

Micro Persuasion

MsDanielle

Online Marketing Blog

Robin Good

Scobleizer

What No One Ever Tells You About Blogging and Podcasting

Podcast Solutions: The Complete Guide to Podcasting.

Dan Bricklin’s Podcasting Setup

Guide to Buying Podcast Equipment

How to Podcast Blog

Podcast Academy

Podcasting Equipment Guide

Podcasting Tools

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

Business Blog Consulting

Conversion Rater

Search Engine Journal

B2B SEO

Dosh Dosh

Mashable.

BlogStorm

Harvard Business Review

detailed description of Watts’ theory

Consumerist.com

My3Cents.com

May, 2007 article in InformationWeek magazine.

Andiamo

Biz360

Brandimenions

BrandsEye

CyberAlert

Factiva

Magpie

MotiveQuest

Nielsen BuzzMetrics

Onalytica

Radian6

RelevantNoise

Seer

TNS Media Intelligence/Cymfony

Umbria

Visible Technologies

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

New Communications Forum

Twitter

IceRocket

Technorati

Summize

Second Life

Google Alert

Netscape.com

Newsvine.com

Sphinn.com

Shoutwire.com

www.SSMMBook.com/monitor

Bloglines

Digg

Mixx

del.icio.us

StumbleUpon.

Techmeme

memeorandum

Technorati

alltop

Lifehacker

www.techipedia.com

Mashable

Search Engine Roundtable

Wikipedia has a pretty good list of these

Mahalo

About.com

Google’s advanced search page

Excite advanced search,

Yahoo has Search Assist

Ask.com

good list at aripaparo.com/archive/000632.html

Technorati

Google Blog Search

IceRocket

Blogdigger

Blogpulse

Bloglines

Zuula

Twittersearch

Terraminds

Twittermeter

MySpace.com

AideRSS

ChemIndustry.com

Ebuild

GlobalSpec

SearchMedica

ThomasNet

Lawyers.com

Findlaw.com

Biocompare

AgWeb.com

TripAdvisor.com

The Informed Traveler

blogger.com

Technorati

BlogPulse.

ThisNext

Yelp

TripAdvisor

TravelPod

Jaunted, The Pop Culture Travel Guide

EuroCheapo.com

AndrewLog

SmartCanucks.ca,

Flickr

Canadian Beauty

Photo Quebec

Quebec

Snapfish

Shutterfly

Photobucket

Kodak Gallery

YouTube

zenwaiter.com

Podcast Alley

Travelrific

Travel Advice Show

del.icio.us

Ma.gnolia

StumbleUpon

Backflip

Chipmark

list of more than 50 social bookmarking sites

Linkroll

Montrealfood.com

1000 Islands

Facebook

BootsnAll

Gusto

RealTraveler

TripAdvisor

VirtualTourist

Where Are You Now?

LonelyPlanet.com

Zoominfo

Spock

LinkedIn.com

VisiblePath.com

Plaxo.com

Diigo.com

Here are just a few

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

MediaPost

Digg.com

StumbleUpon

Sphinn

The Cluetrain Manifesto

Consumerist.com

RipoffReport.com

My3Cents.com

ConsumerAffairs.com

PlanetFeedback.com

passed the venerable Consumer Reports in audience reach

cover story in BusinessWeek

Fortune 500 Business Blogging Wiki.

carried a long story on this topic,

IT Toolbox

Mahalo

Zappos

whatsnextonline.com

What’s Next Blog,

Clutter Control Freak

Dell lies. Dell sucks

Dell laptop erupting into flame at an Osaka, Japan conference.

Consumerist.com

Direct2Dell

IdeaStorm

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

had swelled to 112 million

Brains on Fire

Umbria

Wikipedia’s surprisingly brief definition:

Lawrence Lessig

fear of loss of control” was cited by nearly 47 percent of the 260 marketers surveyed

Peretti wrote in The Nation.

he posted the recording on his blog.

man who was arrested for using $2 bills in a Baltimore Best Buy store

exploding into flame at a Japanese conference

refused to waive a $300 equipment return fee

22 Confessions Of A Former Dell Sales Manager,

Digg.com

he told BusinessWeek

Port25

launched a blog.

survey of online commenters conducted by customer-feedback software vendor Bazaarvoice and Keller Fay Group

Yelp.

Flickr

BL Ochman

Facebook

Flickr

Jaiku

Twitter

which may cost $200,000 to $600,000 for one 30-second ad

MediaPost

Min

eMarketer

iMediaConnection

Word of Mouth Marketing Association

MarketingSherpa

MarketingProfs.

on his blog:

NewspaperDeathWatch.com

consumer confidence in nearly all media fell from the year before

Internet ad spending will surpass newspaper advertising

Tiffany’s decision to forgive a customer’s $255 charge

two-thirds planned to increase spending on social media during 2008

General Motors will shift half its $3 billion annual advertising budget to digital and one-to-one channels between 2008 and 2011.

according to PQ Media.

according to Comscore.

Pew Internet & American Life project

http://www.ssmmbook.com/Research

Americans now spend as much time online as they do watching TV

it commands less than 8 percent of their online marketing spending

survey of 444 business marketers conducted by online marketer com.motion

31 percent of b-to-b marketers were allocating at least a fifth of their media budgets to new media

writes about the complexities of his job

Accenture

a more responsible corporate citizen

HP

IBM

Microsoft’s Channel 9

collection of wikis

Become Virtually Famous

LinkedIn

Plaxo

Visible Path

NotchUp

Jigsaw

Salesconx

on my website

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

Clutter Control Freak

EthicsCrisis.com

Umair Haque wrote:

a spokesman told MediaPost

community website

April, 2008 interview in Popular Mechanics

Search Engine Watch

Dosh Dosh

The Gobbledygook Manifesto

NextStage Evolution

Robert Scoble

Steve Rubel

San Francisco history

green computing

Coca-Cola’s first blog

Annansi Chronicles

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

employee blogs

Channel 9.

its blog

blog to convey frequent commentary and advice on both topics

TechCrunch,

Woot.com

danah boyd,

“Mainframe: Art of the Sale”

he told IBM Systems magazine

This and other stunt videos

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
Harnessing the Power of New Media Platforms

Association of National Advertisers

BtoB magazine

O’Reilly Media

ad:tech

Audacity

Skype

Gizmo

MX Skype Recorder

Pamela

Numa Numa dance

became the most-watched YouTube advertisement of 2007,

Whopper Freakout

Viral Marketing Blog.

StillFree

Evolution viral video

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

Rocky Mountaineer Guest Lounge

Procter & Gamble used a contest

Become Virtually Famous

1-800-FLOWERS video contest

The New York Times

complained that it promoted irresponsible drinking

generated a six-figure income

it had a half million daily users by January, 2008

Beacon Street Girls

Consumer demand is certainly there.

Grand Central Communications

invites customer reviews

Green Mountain Coffee Roasters

LL Bean

Eepybird.com

Fark.com

an article in MediaPost

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

quoted in USA Today, Nov., 2007

MediaPost

eMarketer

iMediaConnection

MarketingSherpa

Word of Mouth Marketing Association

Boo

FoodCritics

MediaBlather,

Social Media Index

attempted to create an aggregate index

Zoominfo

Spock

LinkedIn

isted more than 250 of the best online marketing blog entries of the year

techpedia

Sphinn

Reddit

StumbleUpon

Ma.gnolia

posted a controversial guest commentary

photoprofessional

photofinishing.com/blog

digg

del.icio.us

StumbleUpon

The New Influencers here
Sally Falkow

diigo

clipclip

furl

Digg

sphinn

reddit

SocialSubmit

an article in iMediaConnection.

expects U.S. companies to spend about $40 million on widgets in 2008

awareness of widgets jumped from 5 percent to nearly 40 percent in one year

Comscore counted nearly 148 million unique views

Yahoo Widgets

Widgetbox

Clearspring

Slide

AppsSavvy

MuseStorm

iLike

RockYou

ThinkDesktop

Weatherbug

Southwest Airlines’ Ding!

which attributed $150 million in ticket sales

Ford used widgets

widget with rotating questions and answers about dating.

Scott Common Sense Community Calendar

Shift Commuinications

social media press release

released a template for what it called version 3 of the social media press release

a new version of its template

AskPatty

WomenCorp

Mommytalk

Fabulously40

CoolMomPicks

DivineCaroline

Skirt

Squidoo

Jaiku

Second Life

These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.

A McKinsey study

51 percent felt only “somewhat confident” or “not confident at all”

turned up some startling information

first measurement blog

Summit on Measurement

Air Hybrid Blog

an early 2008 post on his blog.

Alexa

Compete

Omniture

WebTrends

CoreMetrics

Google Analytics

StatCounter

Hitwise Intelligence

Occam’s Razor

Captain Blackbeaks Blog

FutureNow

suggests that each of the following types of blogs favor different metrics:

The Ultimate Question

User Engagement Index

The Cathedral and the Bazaar