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	<title>Secrets of Social Media Marketing &#187; Online Footnotes</title>
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	<link>http://ssmmbook.com</link>
	<description>A New Book by Paul Gillin</description>
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		<title>Chapter 9—Learning from Conversations</title>
		<link>http://ssmmbook.com/2008/10/chapter-9%e2%80%94learning-from-conversations/</link>
		<comments>http://ssmmbook.com/2008/10/chapter-9%e2%80%94learning-from-conversations/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 18:29:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Footnotes]]></category>

		<guid isPermaLink="false">http://ssmmbook.com/?p=28</guid>
		<description><![CDATA[These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
The Guild
Networked Insights
top-performing companies were nearly seven times as likely as poor performers to use social media monitoring tools
Inside Research
Wall Street Journal account
Communispace
 has assembled an impressive list of these providers.
Do You Shades [...]]]></description>
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		</item>
		<item>
		<title>Chapter 8—Niche Innovators</title>
		<link>http://ssmmbook.com/2008/10/chapter-8%e2%80%94niche-innovators/</link>
		<comments>http://ssmmbook.com/2008/10/chapter-8%e2%80%94niche-innovators/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 18:28:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Footnotes]]></category>

		<guid isPermaLink="false">http://ssmmbook.com/?p=26</guid>
		<description><![CDATA[These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
Gather
BusinessWeek
Jigsaw
Meetup
Photobucket
Propeller
Reddit
Sermo
Squidoo
StumbleUpon
ThisNext
Utterz
VisiblePath
Yelp
Yahoo Local
Plazes
CitySearch
Zillow
gave reason for doubt
Team Reba
Judy&#8217;s Book
Zillow
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chapter 7—The Social Network Gorillas</title>
		<link>http://ssmmbook.com/2008/10/chapter-7%e2%80%94the-social-network-gorillas/</link>
		<comments>http://ssmmbook.com/2008/10/chapter-7%e2%80%94the-social-network-gorillas/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 18:27:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Footnotes]]></category>

		<guid isPermaLink="false">http://ssmmbook.com/?p=24</guid>
		<description><![CDATA[These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
more than half of all visitors were 35 or older
JUXT Interactive
Xanga
Bebo
Orkut
Plaxo
Xing
iHipo
Visible Path
Revver
Blip
Stickam
Joost
PhotoBucket
Shutterfly
Smugmug
Snapfish
A list of popular sites is here
Do More For Pets
HP Resolutionaries
General Motors blogs
Twitter
Twittervision
Twitterverse
Utterz
Seesmic
Qik
ndependent sources
Qik.com
Seesmic
Tweetburner.com
Diigo,
Yahoo Buzz
made it to page 2 of Digg&#8217;s Entertainment [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chapter 6—Customer Conversations</title>
		<link>http://ssmmbook.com/2008/10/chapter-6%e2%80%94customer-conversations/</link>
		<comments>http://ssmmbook.com/2008/10/chapter-6%e2%80%94customer-conversations/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 18:26:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Footnotes]]></category>

		<guid isPermaLink="false">http://ssmmbook.com/?p=22</guid>
		<description><![CDATA[These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
in an interview on IT Conversations
Flickr
Bacon Group
Starbucks group
Mini Cooper group
Nikon Stunning Gallery
Knowledge @ Wharton
In cutting its 2008 social network ad spending projections
said that few or none of the ads they see on those [...]]]></description>
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		<item>
		<title>Chapter 5—Corporate Soapboxes</title>
		<link>http://ssmmbook.com/2008/10/chapter-5%e2%80%94corporate-soapboxes/</link>
		<comments>http://ssmmbook.com/2008/10/chapter-5%e2%80%94corporate-soapboxes/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 18:25:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Footnotes]]></category>

		<guid isPermaLink="false">http://ssmmbook.com/?p=20</guid>
		<description><![CDATA[These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
The Authentic Enterprise: Relationships, Values And The Evolution Of Corporate Communications
Nuts about Southwest
Jonathan Schwartz
Bob Parsons
Naomi Simpson
Bill Marriott
PriceWaterhouseCoopers UK
Hewlett-Packard
Oracle Corp.
Edelman.
Nuts about Southwest
Google blog
Chrysler blog
Benetton Talk
A Thousand Words
Sapp told BtoB Magazine
PriceWaterhouseCoopers
Microsoft
Sun
HP
Road Warrior Tips
Clutter Control Freak
AlliConnect
Brew [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Chapter 4—Courting Online Influencers</title>
		<link>http://ssmmbook.com/2008/10/chapter-4%e2%80%94courting-online-influencers/</link>
		<comments>http://ssmmbook.com/2008/10/chapter-4%e2%80%94courting-online-influencers/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 18:23:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Footnotes]]></category>

		<guid isPermaLink="false">http://ssmmbook.com/?p=18</guid>
		<description><![CDATA[These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
Business Blog Consulting
Conversion Rater
Search Engine Journal
B2B SEO
Dosh Dosh
Mashable.
BlogStorm
Harvard Business Review
detailed description of Watts&#8217; theory
Consumerist.com
My3Cents.com
May, 2007 article in InformationWeek magazine.
Andiamo 
Biz360
Brandimenions
BrandsEye
CyberAlert
Factiva
Magpie
MotiveQuest
Nielsen BuzzMetrics
Onalytica
Radian6
RelevantNoise
Seer
TNS Media Intelligence/Cymfony
Umbria
Visible Technologies
 
]]></description>
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		<item>
		<title>Chapter 3—Ear to the Ground</title>
		<link>http://ssmmbook.com/2008/10/chapter-3%e2%80%94ear-to-the-ground/</link>
		<comments>http://ssmmbook.com/2008/10/chapter-3%e2%80%94ear-to-the-ground/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 18:20:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Footnotes]]></category>

		<guid isPermaLink="false">http://ssmmbook.com/?p=13</guid>
		<description><![CDATA[These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
New Communications Forum
Twitter
IceRocket
Technorati
Summize
Second Life 
Google Alert
Netscape.com
Newsvine.com
Sphinn.com
Shoutwire.com
www.SSMMBook.com/monitor
Bloglines
Digg
Mixx
del.icio.us
StumbleUpon.
Techmeme
memeorandum
Technorati
alltop
Lifehacker
www.techipedia.com
Mashable
Search Engine Roundtable
Wikipedia has a pretty good list of these
Mahalo
About.com
Google&#8217;s advanced search page
Excite advanced search,
Yahoo has Search Assist
Ask.com
good list at aripaparo.com/archive/000632.html
Technorati
Google Blog Search
IceRocket
Blogdigger
Blogpulse
Bloglines
Zuula
Twittersearch
Terraminds
Twittermeter
MySpace.com
AideRSS
ChemIndustry.com
Ebuild
GlobalSpec
SearchMedica
ThomasNet
Lawyers.com
Findlaw.com
Biocompare
AgWeb.com
TripAdvisor.com
The Informed Traveler
blogger.com
Technorati
BlogPulse.
ThisNext
Yelp
TripAdvisor
TravelPod
Jaunted, The Pop Culture [...]]]></description>
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		<item>
		<title>Chapter 2—Making Choices</title>
		<link>http://ssmmbook.com/2008/10/chapter-2%e2%80%94making-choices/</link>
		<comments>http://ssmmbook.com/2008/10/chapter-2%e2%80%94making-choices/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 18:19:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Footnotes]]></category>

		<guid isPermaLink="false">http://ssmmbook.com/?p=11</guid>
		<description><![CDATA[These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
MediaPost
Digg.com
StumbleUpon
Sphinn
The Cluetrain Manifesto
Consumerist.com
RipoffReport.com
My3Cents.com
ConsumerAffairs.com
PlanetFeedback.com
passed the venerable Consumer Reports in audience reach
cover story in BusinessWeek
Fortune 500 Business Blogging Wiki.
carried a long story on this topic,
IT Toolbox
Mahalo
Zappos
whatsnextonline.com 
What&#8217;s Next Blog, 
Clutter Control Freak
Dell lies. Dell sucks
Dell [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Introduction &amp; Chapter 1</title>
		<link>http://ssmmbook.com/2008/10/introduction-chapter-1/</link>
		<comments>http://ssmmbook.com/2008/10/introduction-chapter-1/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 18:17:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Footnotes]]></category>

		<guid isPermaLink="false">http://ssmmbook.com/?p=9</guid>
		<description><![CDATA[These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
had swelled to 112 million
Brains on Fire
Umbria
Wikipedia’s surprisingly brief definition:
Lawrence Lessig
fear of loss of control” was cited by nearly 47 percent of the 260 marketers surveyed
Peretti wrote in The Nation. 
he posted the [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Chapter 10—Basics of Social Media Content</title>
		<link>http://ssmmbook.com/2008/09/chapter-10%e2%80%94basics-of-social-media-content/</link>
		<comments>http://ssmmbook.com/2008/09/chapter-10%e2%80%94basics-of-social-media-content/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 18:29:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Footnotes]]></category>

		<guid isPermaLink="false">http://ssmmbook.com/?p=30</guid>
		<description><![CDATA[These links correspond to underlined text in Secrets of Social Media Marketing. Click on the link below to go to the source page.
Clutter Control Freak
EthicsCrisis.com
Umair Haque wrote:
a spokesman told MediaPost
community website
April, 2008 interview in Popular Mechanics
Search Engine Watch
Dosh Dosh
The Gobbledygook Manifesto
NextStage Evolution
Robert Scoble
Steve Rubel
San Francisco history
green computing
Coca-Cola&#8217;s first blog
Annansi Chronicles
]]></description>
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