Secrets of Social Media Marketing
A New Book by Paul Gillin
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Footnotes
Introduction & Chapter 1
Chapter 2—Making Choices
Chapter 3—Ear to the Ground
Chapter 4—Courting Online Influencers
Chapter 5—Corporate Soapboxes
Chapter 6—Customer Conversations
Chapter 7—The Social Network Gorillas
Chapter 8—Niche Innovators
Chapter 9—Learning from Conversations
Chapter 10—Basics of Social Media Content
Chapter 11—Picking Your Spots
Chapter 12—Telling Stories with Words and Images
Chapter 13—Engagement through Interaction
Chapter 14—Promote Thyself
Chapter 15—Measuring Results & Chapter 16—Celebrating Change
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New Influencers book
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The Joy of Geocaching (my next book)
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MassTLC Innovation 2010 unConference, Oct. 14, 2010
Word of Mouth Supergenius Conference, New York, Jul 20, 2010
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